1/2/2004 Web Portal for Wine Club Management Bridges Gap Between Consumers, Wineries and Wine Merchants Los Angeles, California - January 2, 2004 Wine drinkers and wine makers alike will surely benefit from this innovative software solution's revolutionary approach to an age old problem. JustMyWine.com is a niche (or general interest) portal put in place to serve the special interest group that includes wine consumers and those that provide wine for purchase and ultimately for consumption. The problem solved by JustMyWine.com allows wine consumers to join a common database that enables them to individually select which wineries and/or which wine merchants they wish to frequent. This service is free of charge to all consumers while they are updating personal information, changing their destinations, searching for wine related events in their local area, reviewing local wine education listings and planning trips to various wine regions. According to Jeff Jakus, founder of JustMyWine.com, "Anyone who currently accesses the internet using a web browser can easily and quickly become a member of JustMyWine. Once a consumer lands on our site, in addition to joining the portal, visitors will be able to view information regarding wineries, wine merchants, wine events, wine education and generally useful wine links. All of these services are provided FREE, including single portal hosted pages for all interested wineries and wine merchants." On the winery and merchant side, there is a state-of-the art software component developed in Microsoft�s latest .NET technology that is available, at a reasonable subscription fee, for managing common wine club activities such as local club member database synchronization with the web portal, posting of events to the portal, credit card management, order processing, label printing, shipment tracking, membership statistics, e-mail driven marketing programs and much more. Hardware requirements are minimal and there are no expensive software license fees required. "The key to updating only the wine vendors chosen by each individual member is our proprietary data synch engine (DSE) that is smart enough to know which bits of encrypted information are sent to which vendor as well as getting the correct data back to the common database on our secure portal." comments Brian Riedlinger, Co-Founder and Better Results Chief Technology Officer. @Better Results, Inc., the parent of JustMyWine.com, is a Microsoft Solutions Partner, providing database driven software and services for more than 10 years. The technology used for this project includes: MySQL databases, Visual Basic .NET applications, ASPX web pages and Internet Information Services (IIS). Look for JustMyWine and the staff from Better Results at the Tasting Room Profitability Conference this month in San Rafael, CA and the Wineries Unlimited 2004 Conference during mid-March in Lancaster, PA.